March 18, 2025 12:53:00 PM
 




An acid attack survivor has been signed as the new face of a designer fashion retail brand.

Laxmi Saam was just 15 when a 32-year-old man threw the liquid chemical in her face after she turned down his offer of marriage .



Since then she has undergone a number of reconstructive operations and become an outspoken advocate against unregulated sales of acid.



Now the 26-year-old from India has been chosen to become the ambassador of clothing retailer Viva N Diva, as part of its campaign called "Face of Courage".



She told the BBC : "This opportunity to represent an apparel brand was a platform for me to set an example for women like me to be confident and have courage despite their physical appearances.

"This was also a platform for me to send a clear message to criminals that women will not lose courage even after they are attacked with acid to destroy their physical beauty."
13 Jan 2016

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