AG Mobile, an African mobile technology brand, has launched in Nigeria. Established in 2007, it became the first South African brand to release its own mobile device and is now well-known for its range of affordable, quality phones and tablets that offer world-class features, free value adds and exceptional customer service.
This is the ninth African country where AG mobile devices are available and the first where AG Mobile has launched independently of a retail partner.
L-R: Boni Obieze, Chief Executive Officer, Ringo Communication, Tayshira Santamaria, Executive Head of Marketing (Global), AG Mobile, and Craig Herr, Sales & Product Manager, AG Mobile, during the media launch of AG Mobile in Nigeria, Wednesday, February 3, 2015.
The AG Mobile Nigeria range launched include AG Mobile Zoom and AG Mobile Boost (which run on Android 4.4 KitKat) and AG Mobile Ghost and AG Mobile Style (which run on Android 5.0 Lollipop). Each of the devices comes preloaded with BBM, WhatsApp, WeChat, Instagram, Facebook and Google Play Store.
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| AG Zoom |
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| AG Boost |
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| AG Ghost |
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| AG Style |
The devices launched are sold at over 40 and still growing retail outlets including Ringo Arena in Lagos, Abuja, Kano, and Port Harcourt. The recommended retail prices of the devices are:
– AG Mobile Ghost: N45,500
– AG Mobile Style: N19,200
– AG Mobile Zoom: N9,000
– AG Mobile Boost: 10,400
Speaking on the launch of the Nigeria range, AG Mobile CEO Anthony Goodman said:
“This development forms part of the brand’s expansion strategy to provide more Africans with affordable, quality products while investing in markets that offer mutually beneficial opportunities. As a proudly African brand we believe that we will bring great value to Nigeria. We’ve started by building relationships with well-respected brands such as MTN, Etisalat, Ringo and Jumia, creating employment opportunities, and supporting the networks’ objectives to advance Nigeria’s connectivity from 2G to 3G.”
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